منابع مشابه
Beliefs and Consumer Choice
Consumerschoices depend on preferences over outcomes and beliefs about how their choices map into these outcomes. While economic models typically assume some form of rational expectations or "perfect beliefs, in reality consumers are often ill-informed or confused. In this paper, I elicit beliefs over the nancial bene ts and costs of higher or lower fuel economy using the Vehicle Ownership a...
متن کاملand Consumer Choice
An agenda (either Implicit or imposed) is a set of constraints on the order of selecting or eliminoting choice alternatives. It can be "top down," "bottom up" (as a tournament), or more general. The author's anolytic results identify which probobilistic choice rules are affected by agendas and when they are affected. The results also illustrate how agendas might be used to enhance target produc...
متن کاملMental Accounting and Consumer Choice
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متن کاملAdvertising , Consumer Awareness and Choice :
Does advertising serve to (i) increase awareness of a product, (ii) increase the likelihood that the product is considered carefully, or (iii) does it shift consumer utility conditional on having considered it? We utilize a detailed data set on consumers’ shopping behavior and choices over retail bank accounts to investigate advertising’s effect on product awareness, consideration, and choice. ...
متن کاملStructural comparison and consumer choice
Psychological research has demonstrated important parallels between the structural alignment process involved in judgments of similarity and the processes that are involved in analogical reasoning. Gradually, this work on comparisons was applied to consumer choice. In this paper, we review the influence of structural alignment on choices among a set of options. Then, we discuss extensions of th...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 1986
ISSN: 0022-2437
DOI: 10.2307/3151479